Melanie Brown
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Since 2017, Fjällräven has partnered with SmartMedia Technologies to build an always-on fan ecosystem that merges loyalty, digital collectibles, and immersive experiences. This long-running collaboration has substantially elevated customer lifetime value while blending brand storytelling with innovative Web3 activations.

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CLIENT
Fjällräven
EXPERTISE
UX/UI Design
Gamified AR & Giveaway Experiences
Zero-Party Data Capture
Token-Gated Redemption
Marketplace
Omnichannel Strategy
Brand Activation
Drove a 45% lift in customer lifetime value through gamified AR experiences and token-gated loyalty rewards.



Built an always-on engagement ecosystem that seamlessly merged storytelling, data capture, and Web3 utility across global markets.

More Projects
JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience
MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024
PEPSI PASS
Gamified Rewards for fans in UK and Ireland
ELF AND SEEK
AR-Powered OOH Holiday Campaign
FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation           
MANCHESTER CITY
Collectibles Quest for Premier League US Tour    
XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards     
49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor


ⓒ 2025 
Let’s Connect
hello@melebrown.com
+1 (440) 645 3440
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