Who I AmMultidisciplinary designer with a background in visual design, systems thinking, and global collaboration—most recently leading product and visual design at a Web3 loyalty platform.

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Key Projects
During my last position, I led a global team of designers and creative developers responsible for delivering end-to-end campaign experiences on The Lab—an enterprise Web3 platform for gamified loyalty, digital collectibles, and brand engagement. 

From wireframes to final build, we designed and launched interactive campaigns using a custom design system and modular templates tailored to the platform’s capabilities. These projects helped brands engage audiences, capture valuable data, and deliver measurable results, at scale.
PEPSI PASS
Gamified Rewards for fans in UK and Ireland
ELF AND SEEK
AR-Powered OOH Holiday Campaign
XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards     
49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor

ⓒ 2025
 

Let’s Connect
hello@melebrown.com
+1 (440) 645 3440

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