07 XGames — Melanie Brown

The X Games Xperience brought fans into a year-round Web3 loyalty ecosystem across the summer and winter events. Interactive quests and collectible rewards transformed passive viewing into active engagement—delivering a high-energy digital layer to the live X Games environment.

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Through user‑centric UX/UI and gamified flows, the platform saw over 4,000 loyalty wallets created, 72% of recipients engaging in 10+ activities, and hundreds of rewards redeemed.

JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience

MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024

PEPSI PASS
Gamified Rewards for fans in UK and Ireland

ELF AND SEEK
AR-Powered OOH Holiday Campaign

FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation

MANCHESTER CITY
Collectibles Quest for Premier League US Tour

FJÄLLRÄVEN
Rewarding Loyalty with Real-World Adventure

49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor