09 49ers — Melanie Brown

The 49ers Mattress Firm Sleepover Sweepstakes turned a traditional sweepstakes into an engaging fan experience by gamifying sponsor interaction at home and in‑stadium. This activation transformed passive email acquisition into meaningful, measurable actions.

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CLIENT

CAMPAIGN

EXPERTISE

36,000+ fan engagements with 99% of users completing multiple branded interactions.

2× the business value of traditional sweepstakes, plus 11,000+ verified opt-ins via a fully branded mobile experience.

JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience

MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024

PEPSI PASS
Gamified Rewards for fans in UK and Ireland

ELF AND SEEK
AR-Powered OOH Holiday Campaign

FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation

MANCHESTER CITY
Collectibles Quest for Premier League US Tour

XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards

FJÄLLRÄVEN
Rewarding Loyalty with Real-World Adventure