The X Games Xperience brought fans into a year-round Web3 loyalty ecosystem across the summer and winter events. Interactive quests and collectible rewards transformed passive viewing into active engagement—delivering a high-energy digital layer to the live X Games environment.
EXPERTISE
UX/UI Design, Prize Drops, AR
Scavenger Hunts, NFT Ticketing, Digital Marketplace, Campaign Strategy, Brand Engagement
Through user‑centric UX/UI and gamified flows, the platform saw over 4,000 loyalty wallets created, 72% of recipients engaging in 10+ activities, and hundreds of rewards redeemed.
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