Islington Square’s original brand focused on residential sales. Today, it has established itself as a new London retail destination, bringing energy and life to Islington. The rebrand captures this transformation, celebrating a vibrant destination through a new place brand.

Learn more

CLIENT
Pepsi
CAMPAIGN
Pepsi Pass UK & Ireland
EXPERTISE
Strategy
Design Direction
UX/UI Design
Augmented Reality
Marketplace





An adaptable grid system accommodates varied content types and layouts, creating flexibility across the Basha-Franklin website and presentation documents.




More Projects
JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience
MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024
PEPSI PASS
Gamified Rewards for fans in UK and Ireland
ELF AND SEEK
AR-Powered OOH Holiday Campaign
FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation           
MANCHESTER CITY
Collectibles Quest for Premier League US Tour    
XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards     
FJÄLLRÄVEN
Rewarding Loyalty with Real-World Adventure
49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor


ⓒ 2025
 

Let’s Connect
hello@melebrown.com
+1 (440) 645 3440

Linked In