Elf and Seek transformed festive advertising into an interactive outdoor experience. Created in collaboration with Dentsu Creative and Ocean Outdoor, the activation invited audiences to embark on a playful, digital scavenger hunt, blending holiday magic with innovative interactive advertising.
EXPERTISE
Interactive Media, Experiential Marketing, Digital Strategy, Outdoor Advertising
Within three days, the campaign engaged over 100,000 players who captured 270,000 elves, claimed 20,000 prizes, and 94 % of participants said it “brought them Christmas cheer.”
“Elf and Seek” became the UK’s largest AR-powered festive treasure hunt, and won the 2023 AdExchanger Award for Best Programmatic Out‑Of‑Home Activation.
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