Loyalty campaign for Pepsi UK & Ireland featuring on-can QR scans, gamified challenges, and rewards like UEFA Champions League tickets, exclusive merch, and custom AR filters—launched alongside Pepsi’s refreshed brand identity.
Strategy, Design Direction, UX/UI Design, Augmented Reality, Digital Rewards
Pepsi Pass introduced fans to their new brand identity by gamifying a rewards program with a chance to win prizes like UCL Final tickets and Pepsi merchandise.
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