October 2024—Present, Remote
Collaborates with creative agencies to concept, design, and launch branded digital campaigns on The Lab, a Web3 SaaS platform for loyalty, collectibles, and fan engagement.
- Lead creative strategy, UX/UI design, and campaign builds
- Guide clients through launch and implementation, ensuring seamless platform use
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Training teams to access data, track engagement, and measure ROI so that they can monitor campaign progress and deliver their clients relevant data on performance.
SMARTMEDIA TECHNOLOGIES
ASSOCIATE DIRECTOR, PRODUCT DESIGN
September 2023—October 2024
Led product and design initiatives and execution for a Web3 SaaS platform, overseeing a global team and driving scalable design solutions across loyalty and engagement campaigns.
- Provided creative direction and mentorship to a team of designers and front-end developers, overseeing UX and campaign execution across major client projects
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Developed a robust Figma-based design system for The Lab, including reusable components, style guides, and templates
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Designed a loyalty wallet interface adopted globally, featuring gamified challenges and reward redemptions
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Implemented WCAG accessibility standards, structured tagging, and screen reader testing in collaboration with engineering
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Shaped product innovation through no-code campaign libraries, real-time personalization, and AI-powered onboarding tools
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Created structured onboarding guides and training tools for internal teams and agency partners
- Collaborated cross-functionally with engineering, product, and marketing to align design efforts with platform strategy
SMARTMEDIA TECHNOLOGIES
SENIOR VISUAL DESIGNER II
September 2022—September 2023
Managed distributed design teams across the UK and Australia following company acquisition, leading major feature and platform integrations.
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Directed design of advanced features including AR prize redemption, product selectors, and wallet enhancements
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Integrated rewards, points, blockchain wallets, marketplaces, and AR maps into wallet UX
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Strengthened design-engineering alignment to match evolving platform capabilities
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Built behavior-driven user flows that connected user actions to email automation and analytics
SMARTMEDIA TECHNOLOGIES
SENIOR VISUAL DESIGNER
March 2021—September 2022
Owned core design systems and campaign execution in early-stage platform development.
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Transitioned the design team from Sketch to Figma, building templates to streamline deck creation and campaign workflows
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Conducted user research to align campaign design with audience insights and brand identity
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Redesigned key sweepstakes user flows to improve usability and engagement
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Partnered with marketing and product to launch interactive experiences that captured user data and improved conversions
TEDx ROMA
FREELANCE GRAPHIC DESIGNER
March 2018—April 2021
Designed print and digital materials for TEDx events in Rome during the COVID-19 pivot to digital.
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Created brochures, banners, stage visuals, lanyards, and backdrops
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Managed print production to ensure quality and brand alignment
- Contributed to online campaigns to engage the community in the absence of live events