Melanie Brown
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The Unseen City Collectible Quest invited Manchester City fans to explore the club’s legacy through an interactive digital scavenger hunt. Designed to celebrate hidden stories and iconic moments, the campaign rewarded fans with limited-edition digital collectibles and exclusive experiences.

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CLIENT
Manchester City FC
CAMPAIGN
Unseen City—Collectible Quest
EXPERTISE
UX/UI Design
Gamification
Digital Collectibles
Campaign Strategy
Fan Engagement
Augmented Reality

An adaptable grid system accommodates varied content types and layouts, creating flexibility across the Basha-Franklin website and presentation documents.




More Projects
JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience
MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024
PEPSI PASS
Gamified Rewards for fans in UK and Ireland
ELF AND SEEK
AR-Powered OOH Holiday Campaign
FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation           
XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards     
FJÄLLRÄVEN
Rewarding Loyalty with Real-World Adventure
49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor


ⓒ 2025 
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+1 (440) 645 3440
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