Melanie Brown
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For the FIFA Women’s World Cup 2023, Visa launched the Match Day Collectible Experience—an activation designed to commemorate live attendance through evolving prepaid cards and digital collectibles. Built on the SmartMedia Technologies platform, the campaign merged utility, memory, and innovation in one seamless fan journey.

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CLIENT
FIFA Women’s World Cup
Visa
CAMPAIGN
Match Day Collectible Experience 2023
EXPERTISE
UX/UI Design
Digital Collectibles
NFC & Prepaid Integration,
Loyalty & Rewards
Augmented UX
Web3 Strategy
Brand Activation

An adaptable grid system accommodates varied content types and layouts, creating flexibility across the Basha-Franklin website and presentation documents.




More Projects
JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience
MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024
PEPSI PASS
Gamified Rewards for fans in UK and Ireland
ELF AND SEEK
AR-Powered OOH Holiday Campaign
FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation           
MANCHESTER CITY
Collectibles Quest for Premier League US Tour    
XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards     
FJÄLLRÄVEN
Rewarding Loyalty with Real-World Adventure
49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor


ⓒ 2025 
Let’s Connect
hello@melebrown.com
+1 (440) 645 3440
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