03 PEPSI — Melanie Brown

Loyalty campaign for Pepsi UK & Ireland featuring on-can QR scans, gamified challenges, and rewards like UEFA Champions League tickets, exclusive merch, and custom AR filters—launched alongside Pepsi’s refreshed brand identity.

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Pepsi Pass introduced fans to their new brand identity by gamifying a rewards program with a chance to win prizes like UCL Final tickets and Pepsi merchandise.

JAMESON – ARRIVE LIKE A LOCAL
Immersive Web3 Global Travel Experience

MY OLYMPIC™ REWARDS
IOC’s First Loyalty Program—Paris Olympics 2024

ELF AND SEEK
AR-Powered OOH Holiday Campaign

FIFA WOMEN’S WORLD CUP
Collectible NFT & Digital Prepaid Card Activation

MANCHESTER CITY
Collectibles Quest for Premier League US Tour

XGAMES XPERIENCE
Tiered Loyalty Fandom with On-Site Rewards

FJÄLLRÄVEN
Rewarding Loyalty with Real-World Adventure

49ERS X MATTRESS FIRM
Live game-day quest for 49ers sponsor